We improve communication processes, procedures, & programs
Our clients typically come to us with one of five problems
Problem #1
They don’t know how to connect with stakeholders in a mutually beneficial way. Traditionally, they have been one-sided, by putting out information with no intentional system for audiences to provide feedback and build trust with the organization.
Problem #2
They don’t know how to use communication tools to connect with their audience. Even though they have access to various media to communicate directly with their stakeholders, they are slow to adopt new tools and tactics.
Problem #3
They don’t know how to use their stories to inform and inspire staff, clients, or the media.
Problem #4
They started communications tasks, and the responsibility is overwhelming, so they need help managing public relations.
Problem #5
They have a business idea or program concept, but don’t know how to make it a reality.
You Have Options
The good news is that we have solutions for those problems!
Sparrow Communications was founded by a former public administrator who moved from working inside the government to working with government agencies and nonprofit organizations to better connect them with employees, citizens, and stakeholders. Most importantly, we’re passionate about helping executives implement effective communication strategies. Our job is complete when we have defined your brand, developed communication systems, and advanced the skills needed to engage your community.
70+
SATISIFIED
CLIENTS
180+
PROJECTS
COMPLETED
15+
YEARS OF
EXPERIENCE
Service 01
Public Relations
We provide a roadmap for organizations to develop communication systems for a specific campaign or the overall organization.
-
Our process begins with research on the organization’s current communication practices, target audiences, and industry trends. The next step is developing a plan considering the organization’s goals, budget, and resources. The final phase includes an evaluation of the strategy's effectiveness once the company has implemented the plan.
-
Your staff will no longer have to guess or piecemeal tactics for ongoing problems or new programs. Your organization will also be able to effectively communicate with internal and external stakeholders.
“Krystal took an adequate amount of time of listening to my visions and my wants. It felt sincere and she was engaged as if it was her own personal project. Not once did I feel embarrassed as if I lacked knowledge in an area or a question I had wasn’t worthy of a response... instead she informed me and has answered every single question. ”
Service 02
Corporate Branding
We develop an authentic brand design and messaging for your organization.
-
The process begins with an audit of your current brand and/or research into your organization's history, goals, culture, and audiences. Next, we will create verbal messaging that defines who you are, what you do, who you serve, and why you exist. Once your messaging is finalized, we will explore visual options to align with your brand. The final stage is a strategy for presenting the new brand.
-
By the end of this process, you will have branding tools that will help people know exactly who you are and what you represent. (Note: Clients reserve intellectual rights to content created during planning, writing, editing, or consulting).
““If you are looking for a professional who is committed to providing you with quality business communication/writing/branding services, look no further than Krystal Hart of Sparrow Communications. She’s very time efficient and detailed oriented. She takes your vision and creates masterpieces. Thank you Krystal for everything.” ”
Service 03
Copywriting
We produce public relations items such as press releases, annual reports, website content, emails, social media captions, and speeches.
-
The process begins with a meeting to understand your writing style and the project's goal(s). Next, we will prepare a draft of the writing with two rounds of edits before finalizing it.
-
While we work on increasing awareness of your organization’s programs, projects, and positive news, you can focus on tasks from your to-do list. (Note: Clients reserve intellectual rights to content created during planning, writing, editing, or consulting).
““Ms. Krystal - a professional at all times. Your forward-thinking and good ideas make me realize you have a stake in our organization and its success. It has been a pleasure to work with you the last couple of years.” ”
Service 04
Copyediting
We make edits and corrections to professional communication pieces such as annual reports, manuscripts, op-eds, presentations, etc.
-
We will review your work for typos, grammar, sentence structure, clarity, and plagiarism. You will also receive comments for improvement.
-
Using Sparrow Communications for your copyediting needs will give you the confidence to distribute content that represents your organization well.
“Krystal is such a joy to work with! I needed some expert help with edits for a writing project, and I knew she was the one to call! She got back to me quickly and helped me sound like me, only better!”
Service 05
Training
We offer in-house training, workshops, and event keynotes on public relations, media relations, and brand development.
-
Krystal Hart is available to provide in-house training, workshops, or keynotes on public relations, media relations, or brand and business development. The process begins with a consultation to determine the training goals and review the presentation logistics. The training can be conducted virtually or in-person.
-
Completing a training session with Sparrow Communications empowers your team to take on specific communication tasks. Each training provides action items that can be immediately implemented so your organization can improve efficiency and effectiveness in reaching communication goals.
“Mrs. Hart is an excellent, enthusiastic and well-prepared instructor, creating class synergy with her teaching skills and gracious personality. Her dedication and constant contributions to the MPA Program led to its NASPAA Accreditation, the highest standard for public service education. ”
Business Resources
Work Smarter, Not Harder
Take a look at some tools Sparrow Communications uses in our business and to help clients improve their brands.